Hi, I’m Aina!

As a fresh Industrial Design graduate, I am excited to showcase my passion for creating innovative and functional designs that tell a story. My unique approach to design is rooted in my ability to empathize with users, then craft products that enhance their lives.


With every project, I strive to push the boundaries of what is possible and create designs that are as beautiful as they are functional. I am always eager to take on new challenges and collaborate with others to create something truly exceptional.


2023

Industrial Design

portfolio

portfolio

Industrial Design

by Aina Fatah

Aina Fatah '22

KITARAN

A modern redesign of the traditional 'Bekas Cuci Tangan' - a table hand washing product, designed as a response to the pandemic.

The design process explored evoking feelings of refreshment through imitating forms from nature such as bamboo, and waterfalls.


The sketches were done on Autodesk Sketchbook. After the final design was chosen, the model was created on Solidworks, then rendered using Keyshot.

The name KITARAN translates into cycle, derived from ‘kitaran air’, meaning water cycle. This is due to its concept of reusing and filtering the same water supply for its function, handwashing.


KITARAN provides the same handwashing ease and accessibility as the traditional hand washing teapot known as ‘Bekas Cuci Tangan’, but with double the hygiene and sustainability.

The model was 3D printed, whilst the soap dispenser was made with PVC Board. The physical model took 2 weeks to create. LED lights were used to imitate the UV light component.

Aina Fatah '22

REOIL

Saving costs and health by making used cooking oil filtering time efficient and space-saving for home usage.

ReOil, an abbreviation of Reusing Oil, is a non automated product to be affordable, that allows for quick filtering of used cooking oil at home.


It is designed to hang on the wall to avoid taking up counter space, and uses two filters to execute its function.


ReOil helps extend the lifespan of oil, and its users.

Aina Fatah '22

KALI

Turning Malaysia's high demand cosmetics industry sustainable with an app that makes a circular economy easy for both brand and consumer.

Cosmetic containers tend to be perfectly reusable.


However once the product inside the container runs out, the perfectly reusable container is disposed of.


KALI is a system in the form of an app which aims to make refilling an easy option for more brands to consider and offer, in turn making it easier for customers to start turning the cosmetic industry into a circular economy.

Aina Fatah '23

Beoplay Connect

Wireless Bone Conduction Earbuds for the Deaf, designed for Bang & Olufsen.

After a guided visit of the store from the regional heads of Bang & Olufsen, I took an understanding to the mission and style of the company.


For this project, I consulted with clients from B&O on throughout the entire process. We realised B&O could fill a gap in the market by bringing one of a kind, wireless bone conduction earbuds designed for deaf audiences.


Sketches, 3D modelling, and Physical mockups were finalised to present Beoplay Connect.

Aina Fatah '23

Seeink

Seeink

A device which orchestrates painting colours and artworks into music to aid the blind in visualising them.

After the first design of SeeInk won the James Dyson Hackathon @ APU, I lead the team to develop it further to submit for the James Dyson Award.


The project consisted of a lot of field research, visiting the Malaysian Foundation for the Blind to get feedback and understanding.


The final product is a revolutionary art device that makes colour more sensory for the blind, and turning movement+colours into music.

Click to connect with me!

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ainafatah@gmail.com

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